Summary
In vino veritas. "In wine there is truth," goes the Latin maxim. In wine clubs, however, it pays to read the fine print.
The wine-club business is booming as wineries look for new ways to unload excess bottles. In the past year, Internet retailer Wine.com's club has more than doubled in size to 13,000 members, the company says. Overall, sales at wine clubs grew 16 percent in 2002, according to the most recent data from MKF Group, a wine consulting firm. Clubs have been launched recently by organizations as diverse as National Public Radio and the company that owns the rights to Elvis' image.See the full content of this document
Extract
Wine Club Members Risk Getting Grapes in a Poke
For consumers, the clubs sound like a no-brainer: Pay a monthly fee of $20 to $40, and in return, a club promises to expertly select high-quality wine and ship two bottles a month to your door. No worries about the complex maze of state laws that restrict shipment of liquor. Some clubs also promise discounts on hard-to-get labels from smaller vineyards.
But while...See the full content of this document
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