Summary
The Associated Press
CHICAGO - First came the decision to stock Skechers, a line of footwear teens favor. Then came the personalized avatar, the virtual identity Sears shoppers could accessorize online.See the full content of this document
Extract
Sears Targets Teens with Mtv Film, Ll Cool J Gear
Now, the company that once offered in-store hearing aids and dentures is teaming up with MTV to produce a back-to-school movie while adding a line of street clothes and accessories designed by hip-hop artist LL Cool J.
After spending years trying ...See the full content of this document
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