Playboy Pins Hopes On Clubs, Licensing in Asia

Summary


MACAU - February marks the start of the year of the rabbit in the Chinese lunar calendar.

It may be an auspicious sign for Playboy Enterprises Inc., which opened a nightclub in Macau last month as it seeks to expand its business by licensing the trademark bunny head logo on lifestyle products in Asia, its fastest growing region.

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Extract


Playboy Pins Hopes On Clubs, Licensing in Asia

The company founded by Hugh Hefner in 1953 also plans to open a Playboy Mansion in 2012 in Macau, a former Portuguese colony on the southern coast of China, and ...

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