Summary
CHICAGO - McDonald's Corp. executives came out swinging when they announced their assault on the comfy world of coffee shops.
After the success of its upgraded drip coffee - which even managed to snag a thumbs-up from testers at Consumer Reports earlier this year - the fast food chain known for super-size meals is gearing up for a massive expansion into the world of lattes.See the full content of this document
Extract
Mcdonald's Coffee Goes Upscale
"We want to move from beverages as an accompaniment to being a beverage destination," Don Thompson, president of McDonald's USA, said in a meeting with analysts Tuesday. "Our speed, our convenience, the value that ...
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