Marketing Predated Firm's Purchase, Pfizer Says

Summary


philk@wvgazette.com

While not disputing the findings of a medical journal's analysis of one company's $40 million-a-year marketing campaign to promote sales of the drug gabapentin, a Pfizer Inc. spokesman stressed that the data cited is from the mid-1990s and predates Pfizer's acquisition of the company.

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Marketing Predated Firm's Purchase, Pfizer Says

Jack Cox, assistant director of corporate communications for Pfizer, said, "Pfizer promotes all medications and provides medical education grants in accordance wit...

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