Broadcasters Move Past Tv Screen: ; Election Coverage Taken Online

Charleston Gazette › November 03, 2010

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Summary

NEW YORK - After losing viewers to cable news networks on recent election nights, television's biggest broadcasters are fighting back hard for the midterm contest.

ABC, CBS and PBS will each stream part of their election-night coverage on the Web today, and NBC and ABC plan six hours of results lasting into early Wednesday morning. The networks will involve some of the biggest and most popular websites - Google, Facebook, YouTube and Yahoo! - in delivering their versions of the news.

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Broadcasters Move Past Tv Screen: ; Election Coverage Taken Online

Their moves are in marked contrast to recent big political nights, when network producers had to fight for limited time while looking jealously at CNN, Fox News Channel and MSNBC, and their abilities to stay on stories 24 hours a day.

"It's a full-time effort to reach as many peop...

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