Food, Beverage Industry Resists Guidelines for Marketing to Children

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WASHINGTON - Advertisers and food and beverage industry officials called the government's new guidelines for advertising directed toward children a "reckless" maneuver in light of today's fragile economy.

After Congress asked the Federal Trade Commission, along with three other federal agencies, to develop a strategy to target childhood obesity, the FTC released a set of guidelines in April. They call on advertisers to encourage children to choose healthy foods and to limit the amount of saturated fat, trans fat, added sugars and sodium in food marketed to children.

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Food, Beverage Industry Resists Guidelines for Marketing to Children

That could mean a face-lift for cartoon characters like Tony the Tiger, who promotes the cereal Frosted Flakes. One serving of the flakes c...

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